Giotto be-bè, growing smart. Giotto be-bè is the safest and most fun drawing, colouring, and modelling range around. Giotto be-bè products are designed to encourage freedom of expression and help little ones in their mental and cognitive development. They’re playful, educational, easy to use, super resistant, and easily wash off hands and fabrics. This way, there are no limits to your child’s creative flair.